I wish I had a Teletransporter.

At my internship today, my boss shared the following link with me:

[youtube=http://www.youtube.com/watch?v=eJaKwD2gyME&hl=en_US&fs=1&]

From an advertising student’s point of view, I think this idea is so clever.  Not only did they incorporate guerrilla marketing through the use of a humorous, unconventional, and interactive concept; but also, part of their strategy, and what made it so popular, was using social media marketing to spread their videos.

And although I do not fully condone the idea of the teletransporter, I have to admit it would be pretty cool to have one or use one in certain situations.