In one of my first Advertising classes at Brigham Young University, my professor asked us for the definition of advertising. After a few standard Wikipedia answers, he wrote on the board,
Advertising is creative problem solving.
That has stuck with me. Advertising isn’t just persuasion. It isn’t just communication. True advertising takes simple problems and solves them though creative ideas and innovative research.
I use this principle for all of my advertising projects. First, I seek out the core problem, then through in-depth research and a mapped out strategy, I create unique and imaginative solutions.
Please browse through my portfolio, resume, and current work. If you have any questions or would like to know more, please feel free to contact me.